Why is PrestaShop Website Development the Best eCommerce Solution for SMEs?

The growing surge of businesses, especially SMEs, towards the lucrative e-commerce market is widely evident. Factors like better market reach, lower entry barriers, and data-driven insights drive this shift significantly. These all make the transition to the e-commerce industry essential for growth.

However, one major problem SMEs often face is finding a suitable platform for their online commerce idea. The availability of various platforms can make it challenging to evaluate which best fits their needs. Among various e-commerce platforms, PrestaShop delivers an edge in building eCommerce websites. The answer lies in its features that offer significant prowess in developing a web store.

As an entrepreneur, serving things (a web store to a website) similar to your competitor won’t give you an edge. The subtle nuance lies in “uniqueness”. Building a unique PrestaShop site requires expertise that a PrestaShop development company can bring.

This article highlights the “why” aspect that makes PrestaShop a viable option for SME owners.

Why is PrestaShop a Suitable eCommerce Development Solution for SMEs?

PrestaShop offers invaluable features that significantly aid in building a quality-first online store for an SME. Here are some reasons that position this content management system as a potent option for SME entrepreneurs in e-commerce site development:

1. Headless Development

If you are an entrepreneur who wants to adopt and evolve with the market trends, then PrestaShop’s headless eCommerce development is suitable for you. However, it’s a monolithic platform; it can be suitably adapted to meet your headless needs. You can customize the entire user interface of your online store by choosing the best frontend frameworks and customizing the backend as needed.

This way, you stay competitive and future-ready with a performance-first approach. With headless PrestaShop, you do not have to worry about traditional commerce-specific challenges, so you can focus on growing your business.

2. Scalability-first Stores

A laggy online store always forces a user to drop the site and shift to another service provider. This happens due to a less scalable architecture, potentially increasing site and cart abandonment. With top platforms like Shopify and PrestaShop, SMEs often face this due to the boundaries set by a specific plan driving scalability. Shopify cart abandonment increases due to this, one of the many factors. However, PrestaShop is specifically curated to support growing SMEs like yours to easily add new features and products while bearing the increased traffic.

3. Better Usability

PrestaShop offers various exceptional features that, if used with precision and project needs, can drive the envisioned growth for a business. Among them, user-friendliness is one prominent factor that improves this platform’s image among SMEs. Unlike Magento or any other leading platforms, PrestaShop is easily usable by a non-techy entrepreneur.

4. Can be Server Efficient

PrestaShop is a powerful platform that ticks every box that SMEs look for. It can be tweaked to perform efficiently on the server. This can be accomplished only after you consider the factors, like choosing an optimized hosting, implementing built-in caching mechanisms, database optimization, lightweight design, and more, with precision. The better strategies you apply, the more efficient the output you achieve.

Featured Image by Freepik.